The Actual Content Marketing Value Everyone Forgets About
This recent article on Inc.com has nailed it. You should check it out.
Quick results with content marketing?
Umm… not so fast.
Fast marketing results = short-term ROI.
Put simply, anything you achieve in the short term will go down as fast as it went up. You want to play the long game.
Content marketing is a long-term game that scales up. The more you do it, the more benefit you’ll gain with months and years to come.
Today, brands can’t get away without content marketing. It’s a strategy that simply WORKS. Who doesn’t love stories? Who doesn’t want to trust a brand they’re about to buy from?
Every brand is selling to a human. Brands should be humanized as well. Once they resonate with their target audience, customers are sold. Duh, they are ASKING to be sold to.
This recent article on Inc.com by Hillel Fuld nails it when it comes to the actual value of content marketing many people forget about.
Here are the highlights:
SEO - produce good content people want to talk about and link to, and it will position itself on the very top.
Social Media - fill your feed with quality content, and hence give the reason for people to like it or follow you. Skip the ‘begging to follow’ awkward behavior.
PR - with content marketing it’s much easier for a journalist to “put a face to a name” and decide to write about you. If you’re a blank page, all they’ll say is “Next!”.
User Acquisition - it’s much easier and cheaper to promote to an existing audience that knows you versus to complete strangers.
Partnerships and Business Development - your expertise is already proven through your content. You don’t need to sell yourself anymore. Done deal!
Conclusion? Start early. Like, today. And enjoy the outcome.