New Video Series! 🎬 Ep1: How to Create Content that Invites Participation?
Guest: Meagan DeMenna – Head of Marketing, Remo
We’re kicking off a new video series! 🎬
Have you been familiar with Valley Talks? This talk show by Sylvia Gorajek has gained major recognition in Silicon Valley, among the tech scene in the U.S., and abroad. It covered stories of Silicon Valley tech featuring early-stage founders, investors, and experts.
This time, Sylvia is kicking off a new discussion series with fellow marketing experts sharing the best content marketing practices. Full video episodes will be available in the B Magnetic newsletter and snippets are shared ahead of each release on Sylvia’s LinkedIn!
How to create content that maximizes engagement?
How to build a content marketing team?
What marketing content is best for PR?
How to plan B2B content that users want?
These are the very first few topics that will be covered in the B Magnetic video series! You simply cannot miss it, so make sure to subscribe to this newsletter if you haven’t yet!
The first episode, Ladies and Gentlemen, is right here!
Getting content seen by the right audience is definitely all marketers' goal, but what we really want, is engagement.
Engagement that's not only defined by likes and shares, but by active participation in discussions, even a change in behavior or a thought process.
How to get people to participate more in the content that you're presenting?
I love this question posted by Meagan DeMenna from Remo.co in her recent article on LinkedIn. It is such a great and timely topic, that I decided to invite Meagan to B Magnetic and have a chat about this.
Here are a few highlights from our discussion and make sure to watch or listen the full episode for all the valuable insights!
Marketers should think deeper about engagement and aim to spark conversations around the content their audiences are receiving.
Building a community around your product’s mission is a great way to help people who share the same need or a problem connect with each other.
Technology is helping marketers come up with content ideas and formats that facilitate conversation and participation, such as webinars, AMAs, Q&As, workshops, contests, polls, surveys, testimonials.
It’s a good idea to think of engagement as a content consumption funnel. Passive types of content such as blog posts, e-books, newsletters, social media can lead to further engagement and interactive discussions.
Social Media and Community Managers are often underestimated roles that are the closest to our customers and audiences. They should be more empowered to connect directly with our audience, have actual conversations with them and ideally engage other team members to be more out there as well.
Measuring the benefits of a deeper connection with our audience is challenging. However, we can track progress of how many insights we’re getting with a much more engaged audience, versus through traditional marketing only. We can also observe the volume of active participation over time and see if we’re making progress (number of attendees, subscriptions, submissions, etc.). The metrics may shift, so marketers should be mindful of that.
If you’re interested in best practices in content marketing, coming straight from experts, make sure to subscribe to our newsletter to not miss out on the upcoming episodes!