Why Educational Content Is The Best Ever Hack To Becoming A Leader In The Space?
One question we’re often getting asked at B Magnetic is: "What type of content is best for our brand to gain more visibility and recognition in our space?"
While promotional and product-related content is usually a must, brands tend to rely solely on communicating the benefits they provide.
From over 10 years of experience working with clients on their content marketing strategies, we cannot stress enough the benefits that educational content brings to the table!
Why? For a number of reasons.
[Psst! Your competition is likely not doing this so no time to waste – use this hack to easily move to the front row!]
Educational content increases trust and authenticity.
By regularly publishing content that educates your audience on various aspects within your space, your brand becomes a 'teacher' and expert, and that equals trust! The content proves expertise and creates a bond between the brand and the audience by building a strong impression that the company knows well what they're doing. Makes sense, huh?
Plus, since educational content should be subtle in brand and product promotion, brands gain so much in authenticity. Consumers are 131% more likely to buy from a brand after they consume early-stage, educational content.
Be viewed as a leader in your space in an instant
By doing something no other competitor is doing, and by constantly adding content that educates others, you’re positioning your brand as a leader in the field – proving that the people behind the product or offering know their game. This works like magic!
Using educational content drastically improves SEO ranks. Current and new audiences will easily come across your brand by merely googling things they are interested in. This is called… surprise surprise… warm leads! Your sales team will thank you.
Consider creating some educational video content, as Google favors video files and automatically puts your content above others.
Build a relationship and a sense of loyalty
When your company regularly creates educational content, this perpetuates an ongoing relationship with your customers. Even if viewers don’t buy your product immediately, they will keep coming back – they will love your content as it provides free information, inspiration, and entertainment. What's more, they will have a feeling that your brand cares about customers and this will increase the chances of purchasing your product.
While today's content is overly saturated with advertisements, consumers love valuable insights that teach and entertain without explicitly selling. Educational content does exactly that, and it helps your brand build trust and gain prestige.
By using educational content, you help share your brand’s story and attract more customers - over and over again.
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